By Zoe Samuel on March 26, 2018
More and more, cars aren't just about four wheels and an engine, but more about an idea. At this point in history, most cars are comfortable, safe, capable machines with little to differentiate them but their branding. Branding is as simple as a slogan in television ads to the beltline of a car, or its grille. We don't buy cars so much with our heads but our hearts, and we invest in brands that mean something to us on a personal level. It's like buying a dog or a cat; it says something about you.
Some car brands market themselves as luxurious, while others focus on sportiness, durability, or simply interior volume. Other brands have a more complicated brand narrative, like Volvo, which has a reputation for building the safest cars but now also for luxury, sportiness, and most of all, comfort.
Some brands even create special sub-brands like Mercedes-Benz's Maybach line, which takes the already opulent S-class up several notches, to where even third world dictators think all the luxury is a bit much.
So what does your branding say about you? How do people feel when they are around you? Do you inspire a sense of safety, excitement, or nothing at all? Are you more Camry or M3? Find out what car brand you are with this quiz!