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About This Quiz
Coca Cola, Kraft, Apple, Kellogg's... the value of a strong brand is worth more than many consumers realize. Marketers call this "brand equity" - the commercial value that arises from the consumer perception of a brand. When companies merge or are sold, there is a real line item associated with selling the brand name and reputation.
This reputation is so important because it can make or break product introductions and overall profits. Think about the hotel industry brands like the Marriott, Holiday Inn or the Four Seasons. According to Harris Interactive, Customer Experience Impact Report, "Even in a negative economy, customer experience is a high priority for consumers, with 60% often or always paying more for a better experience." It pays to be a big brand.
Today brand loyalty has become more important than ever in a time-pressed world. A visual identity, logo, or even color (think John Deere green) can say volumes about the value and durability of an item. With brand loyalty there is an inherent trust of the company and its products. Try your hand at it now. Take the quiz. Some very smart people bet millions upon millions of dollars in advertising to say you'll do well!
Original
Can you name this brand?
Old Spice
Hunt’s
Hunt's is a brand of tomato-based products that is owned by ConAgra Foods Inc. The brand is especially famous for its signature barbecue sauce. However, it also produces other products, like tomato sauce, pasta sauce, and ketchup.
Minute Maid
McDonalds
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Original
Can you name this brand?
Gerber
Gerber is a brand of food products that are meant for babies. The brand was initially solely owned by the independent Gerber Products Company. However, it has since then been acquired by the Nestle Group. Products include baby food, juice, and yogurt.
Tupperware
Kenmore
Häagen-Dazs
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Youtube
Can you name this brand?
Palmolive
Frito-Lay
Oscar Mayer
Keebler
Keebler is an American cookie and cracker brand that is owned by the Kellogg Company. The brand was founded in Pennsylvania more than 160 years ago, in 1853. The brand is well known for its iconic mascots, the Keebler Elves, which have been praised as being some of the best-known characters from commercials.
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Original
Can you name this brand?
Vaseline
Craftsman
Betty Crocker
The name Betty Crocker refers to both a brand of food-related products that are produced by General Mills and also the fictional character that is the namesake of the brand itself. The name Betty was chosen because it was thought to be not only cheery but also an all-American name.
Samsung
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Youtube
Can you name this brand?
McDonalds
Purina
Febreze
Sony
Sony is a Japanese electronics brand that is owned and operated by the eponymous Sony Corporation. The Sony brand has been attached to a wide range of electronics over the years, including -- but not limited to -- video game consoles, cell phones and TVs.
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Youtube
Can you name this brand?
Microsoft
Tupperware
Tupperware is an American (founded in Massachusetts) brand of home products that is owned and operated by Tupperware Brands. While many people associate Tupperware with affordable plastic storage containers, the brand has also been used to sell kitchen-related products like dishes, bowls, and cups.
Minute Maid
Craftsman
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Original
Can you name this brand?
Ben & Jerry’s
Maybelline
Colgate
Colgate is a brand of oral hygiene products owned and manufactured by Colgate-Palmolive. Colgate branded oral hygiene products have been produced for more than 140 years, since the brand’s introduction in 1873. Today, these products include toothpaste, dental floss, mouthwashes, and toothbrushes as well.
LEGO
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Youtube
Can you name this brand?
Heinz
Hunt’s
Trojan
Trojan is a brand of products that include condoms and sexual lubricants. The brand is owned and manufactured by the Church & Dwight Company. Trojan condoms are one of the most popular condom brands in the United States, accounting for approximately 70 percent of condom sales in 2006.
Oreo
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Youtube / Original
Can you name this brand?
Purina
Wrigley Chewing Gum
Doritos
Doritos is an American snack brand owned and distributed by PepsiCo. The brand is primarily associated with its iconic tortilla chips – which come in a wide array of flavors – but salsa dips and peanuts are also produced by the brand.
Ford
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Youtube
Can you name this brand?
Colgate
Vicks
Vicks is an American brand that is currently owned by Procter & Gamble (since 1985). The brand, which was introduced to the public in 1890, produces over-the-counter medications that primarily cater to colds, flu, and mild respiratory symptoms.
Pepperidge Farm
Maybelline
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Original
Can you name this brand?
Sony
Häagen-Dazs
Febreze
Gillette
Gillette is an American-based brand founded 1901 by the Gillette Company in Boston, Massachusetts. Since then, the brand was acquired by the multinational corporation, Proctor & Gamble. The Gillette brand focuses primarily on safety razors and other shaving products.
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Youtube/Original
Can you name this brand?
Sony
Old El Paso
Progresso
Progresso is a brand of food products that traces its history all the way back to 1925 in New Orleans, Louisiana. The brand is most famously known for its canned soups that are often regarded by many as the best product of its kind on the market – especially when compared to competitors like Campbell Soup Company.
Nike
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Youtube
Can you name this brand?
Tide
Samsung
Samsung is a popular brand of electronic devices that is owned and operated by the Samsung Group – a South Korean multinational company. Today, the brand is well known for its advances in the handheld device market (smartphones and tablets) and home entertainment electronics (TVs and audio systems).
Ford
Nature Valley
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Youtube / Original
Can you name this brand?
Hostess
Hostess is a snack brand that is owned and operated by the bakery company, Hostess Brands. The brand is known for being attributed to popular snack foods, including Ho Hos, Ding Dongs, and the iconic Twinkie.
Heinz
Chevrolet
Uncle Ben’s
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Original
Can you name this brand?
Pepperidge Farm
Pepperidge Farm is the name given to an American brand of food products as well as an American commercial bakery. The brand is owned and manufactured by the Campbell Soup Company and it is known primarily for its popular Goldfish crackers.
Kenmore
Gillette
Ben & Jerry’s
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Original
Can you name this brand?
Dove
Dove is a brand of personal care products that is owned and operated by the Unilever company. While the brand initially became well known for its signature bar soap, it has since then expanded to include other products, like shampoos and lotions.
Chevrolet
Yoplait
Nike
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Original
Can you name this brand?
Vicks
Palmolive
Revlon
Revlon is a multinational personal care and cosmetics brand based in New York City. The brand is owned and manufactured by Revlon Inc. which is in turn primarily owned by parent company, MacAndrews & Forbes. The brand sells not only makeup but also fragrances and skin care products.
McDonalds
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Original
Can you name this brand?
Progresso
Old El Paso
Owned and manufactured by General Mills, Old El Paso is the company’s brand that primarily deals with what are known as “Tex-Mex” foods. This includes rice, condiments, tortillas, and tacos.
Sony
Febreze
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Youtube / Original
Can you name this brand?
Axe
Uncle Ben’s
Uncle Ben’s is the brand name of several food products that are owned and manufactured by Mars Inc. Uncle Ben’s brand is well-known for its different styles of rice. However, the brand is also attached to quinoa and stuffing.
Tupperware
Old Spice
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Youtube
Can you name this brand?
Frito-Lay
Oscar Mayer
Häagen-Dazs
Kenmore
Kenmore is an American brand of household appliances that is owned and sold by Sears, Roebuck and Company (oftentimes simply referred to as Sears). The brand is over 100 years old and includes appliances such as washing machines, dryers, ovens, and refrigerators.
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Youtube
Can you name this brand?
Gerber
Vaseline
LEGO
Lego (commonly stylized as LEGO) is a brand of toys that are owned and manufactured by The Lego Group. The Lego brand of toys is most well-known for its iconic construction toy blocks. However, the brand now includes block-themed action figures and cars.
Kraft
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Youtube / Original
Can you name this brand?
Keebler
Kenmore
Chef Boyardee
Chef Boyardee is an American brand of food products that have been produced for almost 100 years. The brand is primarily associated with canned pasta products and sauces. It was founded in Cleveland, Ohio, in 1928, by Hector Boiardi, an Italian immigrant.
Heinz
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Youtube / Original
Can you name this brand?
Häagen-Dazs
Häagen-Dazs is an America brand of ice cream confectionery products that originated in New York. Originally the Häagen-Dazs brand began with three flavors: chocolate, vanilla, and coffee. However, it now encompasses several other flavors, including some that are unique to Häagen-Dazs.
Yoplait
Hostess
Nike
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Oreo
Can you name this brand?
Chevrolet
Gerber
Revlon
Oreo
Oreo is primarily known to be a cookie brand that is produced in the United States. However, since its introduction in 1912, the brand has also expanded somewhat to include other sweet products, like chocolates and ice cream cones. It is currently touted as the best-selling cookie in the US.
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Youtube
Can you name this brand?
Hunt’s
Crayola
Crayola is the name of a brand of handicraft products, as well as the title of the company that produces those products. Crayola is actually owned by Hallmark Cards – since it was acquired by them in 1984. In addition to crayons, the brand is also known for paints, markers, and even modeling clay.
Wrigley Chewing Gum
Trojan
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Youtube / Original
Can you name this brand?
Maybelline
Pepperidge Farm
LEGO
Ben & Jerry’s
Ben & Jerry’s is a brand of frozen confectionery treats that is owned and operated by Unilever. Products that are sold under the Ben & Jerry’s brand include ice cream, sorbet, and frozen yogurt.
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Youtube
Can you name this brand?
Trojan
Mr. Clean
Mr. Clean is the name of a brand of household cleaning products as well as the name of the mascot of the affiliated brand. Some of the most popular products associated with the brand include all-purpose disinfectants and the famous Magic Eraser.
Keebler
Uncle Ben’s
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Youtube / Original
Can you name this brand?
Tide
Colgate
Minute Maid
Minute Maid is a brand of beverages that is owned and manufactured by The Coca-Cola Company. While the brand was initially known for its fruit juices (such as lemonade and orange juice), it has now been expanded to include soft drinks.
Axe
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Youtube
Can you name this brand?
Ford
Oftentimes touted as one of the greatest American automotive brands, Ford automobiles have been on the road for more than 100 years. The brand of automobiles is owned and manufactured by the Ford Motor Company and it includes cars, trucks, and SUVs.
Mr. Clean
Vicks
Revlon
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Youtube / Original
Can you name this brand?
Tide
Tide is a brand of laundry-related products that was first introduced in 1946. The brand is owned and manufactured by Procter & Gamble and is known by several other names (Alo, Ace, Vizir) depending on the country. Products include laundry detergent and stain removers.
Old El Paso
Kraft
Keebler
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Original
Can you name this brand?
Doritos
Dove
Progresso
Old Spice
Old Spice is an American-based brand that has been wholly owned and manufactured by Procter and Gamble since 1990. Since its inception more than 80 years ago, the brand has been associated with male grooming products, such as deodorants, soaps, and shampoos.
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Original
Can you name this brand?
Crayola
Febreze
Febreze is a brand of household air fresheners that are owned and manufactured by Procter & Gamble. The brand is sold in North America, Europe, Australia, New Zealand, and parts of Asia as well.
Dove
Mr. Clean
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Original
Can you name this brand?
Betty Crocker
Vaseline
Vaseline is a brand of body care products that are owned and manufactured by the Unilever company. While initially the brand was only made to include plain petroleum jelly-based products, it has since expanded to include lotions, soaps, deodorants and much more.
Ford
Vicks
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Youtube
Can you name this brand?
Microsoft
Samsung
Craftsman
Craftsman is a brand known for being attributed to a line of power tools, hand tools, and lawn and garden equipment. The brand is owned and manufactured by the American company, Stanley Black & Decker.
Chef Boyardee
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Original
Can you name this brand?
Hunt’s
Tide
Wrigley Chewing Gum
Wrigley is a brand of chewing gum that is currently owned and manufactured by Mars, Incorporated. Today, Wrigley is one of the most widely selling confectioneries. It is sold in more than 180 countries worldwide.
Revlon
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Youtube / Original
Can you name this brand?
Vaseline
Heinz
Heinz is a brand of food products that is more often than not recognized in the United States as being the brand of one of the most popular ketchups in the country. The brand is also known for other products, like soups and spaghetti. Kraft brand products are owned and manufactured by the Kraft Heinz Company.
Craftsman
Axe
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Youtube / Original
Can you name this brand?
Ben & Jerry’s
Crayola
Betty Crocker
Kraft
A brand that prides itself on manufacturing products that are not only tasty but also easy to prepare. This American brand is probably more often than not primarily associated with its iconic Macaroni & Cheese.
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Original
Can you name this brand?
Oscar Mayer
Oscar Mayer is a brand of American food products that is owned and manufactured by Kraft Heinz. The brand is known for its bacon, ham, hot dogs, bologna, as well as other meats and cold cuts. It is also the brand under which Lunchables products are made.
Colgate
Pillsbury
Progresso
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Original
Can you name this brand?
Old Spice
Maybelline
Owned and manufactured by L’Oréal (the French cosmetics company), Maybelline is a brand of American makeup that is sold worldwide. Products are often branded as Maybelline New York, in reference to the fact that this is where the Maybelline branch of L’Oréal is headquartered.
Tupperware
Oreo
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Youtube
Can you name this brand?
Oreo
Pillsbury
Yoplait
Yoplait is a brand of food products that is manufactured under a joint ownership agreement between General Mills (the United States food company) and Sodiaal (a French dairy company). The brand includes products such as yogurt and cereal bars.
Hostess
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Youutbe
Can you name this brand?
Doritos
Old El Paso
Microsoft
Nike
As a brand, Nike is known for its fashionable sportswear, footwear, and athletic accessories and equipment. The Nike brand is manufactured by Nike, Inc. which is currently the world’s largest supplier of athletic shoes and athletic apparel.
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Youtube
Can you name this brand?
Doritos
Crayola
Purina
Chevrolet
Chevrolet refers to both the brand of American-made automobiles and one of the several automotive divisions of General Motors, an American-based manufacturer. The Chevrolet brand has become synonymous with durability and American ingenuity, especially Chevrolet branded trucks. However, the brand is also associated with cars and SUVs.
Advertisement
Youtube / Original
Can you name this brand?
Chef Boyardee
Betty Crocker
Nature Valley
Pillsbury
Pillsbury is a brand name that is not utilized by one company. Instead, both the J.M. Smucker Company and General Mills jointly use the brand name for some of their products. General Mills uses it to sell frozen and refrigerated products, while the J.M. Smucker Company uses it for dry baking products.
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Original
Can you name this brand?
Purina
Purina is a brand of pet foods that is owned and manufactured by Nestle. With food types produced for various types of household pets, Purina is currently the largest pet food brand in the United States and the second-largest worldwide.
Yoplait
Frito-Lay
Palmolive
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Youtube
Can you name this brand?
LEGO
Chef Boyardee
McDonalds
McDonalds operates globally as a brand, restaurant chain, and overall company. McDonalds is not only the largest restaurant chain in the United States by revenue, it is also considered to be the largest restaurant chain in the world.
Gerber
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Youtube / Original
Can you name this brand?
Palmolive
Palmolive is a brand of products that are produced by the American based company Colgate-Palmolive. The line of products that bear the Palmolive brand include soaps, shampoos, and even dishwashing liquid. The brand of products was first introduced in 1898 and quickly became the world’s bestselling soap at the start of the 20th century.
Gillette
Pillsbury
Nature Valley
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Original
Can you name this brand?
Mr. Clean
Axe
Axe is a brand of male grooming products (deodorant, shampoo, etc.) that has been primarily marketed towards young males since the brand’s inception in 1983. The brand’s true name is Lynx. However, in the United States, Canada, Russia, and Germany, it is known as Axe.
Uncle Ben’s
Dove
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Original
Can you name this brand?
Gillette
Pepperidge Farm
Kraft
Nature Valley
Nature Valley is a brand of food products that are marketed as being healthy and natural. This brand of food products is owned and manufactured by General Mills, and includes cereals, granola bars, and other simple, healthy snacks.
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Youtube
Can you name this brand?
Microsoft
Microsoft is an American electronics company that operates on a multinational level. While the Microsoft brand is more often than not associated with the Windows operating system and other associated software, it is also associated with hardware like the Xbox gaming console and the Microsoft Surface tablet.
Samsung
Minute Maid
Wrigley chewing gum
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Original
Can you name this brand?
Hostess
Frito-Lay
Frito-Lay is one of the most popular snack brands in the United States. The brand has been owned and operated by PepsiCo since 1965. The brand is primarily associated with the sale of potato chips, corn chips, and other fried or baked snack foods.
Trojan
Oscar Mayer
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You Got:
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