By Olivia Cantor on March 10, 2018
Social media is taking the world by storm with its emergence as a very powerful factor, affecting the way we communicate and touching every aspect of our personal and business lives. For the baby boomers and Generation Y, it may be difficult to remember but the usage and existence of social networking tools date back to 1978, as a means of sharing information and of course, communication.
Four decades later, these networked communication channels have evolved into interactive online platforms with the ‘likes’ of Facebook, Twitter, YouTube, Instagram, Pinterest, Google+, LinkedIn, and many others, enabling users to create content on personal and business pages through posting, sharing of photos, events, and videos. Online activities such as instant messages, chatting, gaming, webcasting, and blogging have seen immense growth over the years. In the business society, it is a valuable tool for marketers who reach the billions of registered users of these social media sites.
Social media determines what is considered socially acceptable and thus continues to grow tremendously, whilst influencing mass cultural exchanges and intercultural communication. With the development of new catchphrases from LOL to YOLO to hashtags, social media has altered the linguistics and communication etiquette of the youth in a way the world cannot comprehend. But can you comprehend all the lingo and do you know how to 'like' something? Take this quiz to SHYD!